Role: Creative Director, Designer, Copywriter

Charity Water has a unique system in which they separate donations between those that support the corporate entity (The Well) and those that go 100% to the need (The Spring). This campaign focuses on the shocking reality of lack of access to clean water in much of the world.

Role: Executive Creative Director, Designer, Animator, Copywriter
Copywriters: Jen Miller, Lois Ephraim

Campaign Pitch for Doctors Without Borders called Scrub Up & Show Up. The campaign asked donors to show up the same way that doctors show up around the world for the needy.

Role: Executive Creative Director, Designer
Copywriter: Mandy Shackmann
Art Director: Miguel Soltero
Developer: DigiPros

American Bible Society website redesign project. Currently live at: https://www.americanbible.org/

Role: Executive Creative Director, Designer, Copywriter
Copywriter: Kelly Potchak
Designers: Candice Houley

Campaign pitch ideas for PETA. The first campaign idea, “I Animal”, looks to turn PETA’s founding date as “animal liberation day”. The remaining creative is fun promotional work in the aggressive PETA style.

Role: Executive Creative Director
Art Director: Candice Houley
Copywriter: Justin Morris

9/11 and Memorial Day campaigns for PVA.

Role: Executive Creative Director, Designer, Copywriter

Campaign Pitch for Alzheimer’s Association. As patients begin to suffer from Alzheimer’s, one test commonly used to test an individual is to ask them to draw a simple sketch of a clock. We leveraged that idea to create the campaign “It’s About Time”.

Role: Executive Creative Director, Designer, Copywriter

Silent Killer campaign along with updated AHA newsletters and a Freemium offer campaign.

Role: Executive Creative Director, Designer, Copywriter

Campaign Pitch for Shriners. There are two versions both on the theme of a triple match for Giving Tuesday.

Role: Executive Creative Director
Art Director: Candice Houley
Copywriter: Justin Morris

Summer and Fall Match campaign for PVA.

Role: Executive Creative Director
Art Director: Candice Houley
Copywriter: Lisa Selner

“Invest in Her” campaigns for Plan. Invest in her was a theme that led to the development of several supporting ideas around the same subject.

Role: Creative Director
Art Director: Brooke Williams
Copywriter: Brian Nesbitt
Developers: Xivic, Inc.

This website, made in conjunction with Disney Educational Productions, was an instructional tool timed with the release of Lincoln.  It was released at the same time the film came out for schools across the country. The tool allowed students to get insight into Lincoln's presidency by learning about his cabinet members and his decision making processes.  

The App as well as the associated banner campaign won a Gold Webby Award. 

Role:  Executive Creative Director
Creative Director, Designer: Carol Santos

General marketing emails, ads and social media for Stand Up 2 Cancer’s donor acquisition efforts.

Role: Executive Creative Director
Art Director: Csaba Zongor
Copywriter: Amanda Shackmann

Fill a Plate campaign for The Salvation Army. This campaign leveraged the low cost of providing a plate of food as a basis for connecting hope, human nourishment and donations.

Role: Executive Creative Director, Designer, Animator, Copywriter.

Feeding America campaign ideas. The first campaign is brand oriented leveraging their brand guidelines. The other two campaigns, “Gather and Give” and “Make the Holidays Full” are fall campaigns with a Thanksgiving theme.

Role: Executive Creative Director

The “Unstoppable” campaign focuses on the concept of disabled veterans not allowing their disability to define them as they continue to train like warriors.

Role: Executive Creative Director
Art Director: Csaba Zongor
Copywriter: Amanda Shackmann

“No Hungry Neighbors” is a campaign that draws in the donor by personalizing the nature of helping feed those around you, in your own neighborhood.

Role: Executive Creative Director
Art Director: Brooke Williams
Copywriter: Carolyn Goldhush

This campaign asks the fun question, what kind of animal would you be. It draws users in with a fun quiz that leads to donation opportunities for the user. The second group of work was a general audience campaign that ran at the same time.

Role: Executive Creative Director, Designer, Copywriter
Copywriter: Jennifer Miller

This campaign asks the fun question, what kind of animal would you be. It draws users in with a fun quiz that leads to donation opportunities for the user. The second group of work was a general audience campaign that ran at the same time.

Role: Executive Creative Director, Designer
Copywriter: Amanda Gorcynzski, Jennifer Miller

“The Me in Alzheimer’s”, “For the Love”, and “Every Moment Counts” are three speculative refresh campaigns for evergreen Alzheimers advertising throughout the year.

Role: Executive Creative Director, Designer, Copywriter

A quick-turn around United Way campaign for Giving Tuesday focusing on families, especially those lead by woman with children, who have lost their homes.

Role: Executive Creative Director, Designer
Copywriter: Amanda Shackmann

Thanksgiving campaign for Feeding America.

Role:  Creative Director, Designer

AHA works hard to ensure that workplace health is part of the discussion. They make regular commitments to the study of workplace heart health. This site was meant to disseminate information about their research and strategies for a healthy workplace.

Role: Creative Director, Designer, Copywriter

Designs for email, banner and social media assets for Children’s Hospital of Philadelphia.

Role: Executive Creative Director
Art Director: Csaba Zongor
Copywriter: Amanda Shackmann

This campaign asks the fun question, what kind of animal would you be. It draws users in with a fun quiz that leads to donation opportunities for the user. The second group of work was a general audience campaign that ran at the same time.

Role: Executive Creative Director, Designer
Art Director: Carol Santos

Speculative redesign project for Operation Smile. Designs include two different home page looks with mobile design samples.

Role: Executive Creative Director
Art Director: Csaba Zongor
Copywriter: Amanda Shackmann

Being unhoused is one of the strongest correlating factors with drug abuse, sexual violence and violent crimes. This campaign gives donors an low level donation opportunity to fund safe housing in dense urban areas.

Role: Executive Creative Director, Designer, Copywriter

Speculative redesign project for Emory Healthcare. Designs include banner ads, emails, social media posts and website lightboxes.

Role: Executive Creative Director
Art Director: Erika Estrada
Copywriter: Amanda Shackmann
Developer: DigiPros

Website redesign project for the American Bible Society. Site is currently live at: https://www.christianapp.org/

Role: Executive Creative Director
Art Director: Candice Houley
Copywriter: Amanda Shackmann

A fun scratcher style match campaign. The variable match values drove lot of interest in the campaign as users tried to game the ads to get the 4X match result.

Role: Creative Director, Copywriter
Art Director: Brooke Williams

Promotional website for shared effort between the Uganda Wildlife Authority and the Key Club on the United States.  

Role: Executive Creative Director, Designer, Copywriter

Campaign refresh for Save the Children asking a simple yet powerful question, “Do you see them”. It’s both direct, and yet not accusatory as a strong lead generator.

Role:  Executive Creative Director
Creative Director, Designer: Carol Santos

Tune in ads for Stand Up 2 Cancer’s yearly telecast.

Role: Executive Creative Director
Art Director: Mike Muelstee
Copywriter: Kim Priore

Being unhoused is one of the strongest correlating factors with drug abuse, sexual violence and violent crimes. This campaign gives donors an low level donation opportunity to fund safe housing in dense urban areas.

Role: Executive Creative Director, Designer, Copywriter

WWP asked for a dramatic visual improvement, something big, for their regular newsletter. These are some sample designs that push strongly for a unique and ownable email look.

Role: Executive Creative Director
Art Director: Brooke Williams
Copywriter: Amanda Shackmann

Campaign for Hunger Action Month for Covenant House International.

Role: Executive Creative Director
Art Director: Candice Houley
Copywriter: Amanda Shackmann

This was a quick turnaround (24 hour) campaign for Corus the day after a devastating earthquake in Turkey.

Role:  Creative Director
Art Directors:  Eugene Kim
Designer:  Shelly Zaskoda

Redesign for a website promoting the conservancy associated with Ringling Bros Circus in Central Florida.   

Role: Executive Creative Director, Designer, Copywriter
Art Director: Carol Santos
Copywriter: Amanda Shackmann

Pitch for a complete redesign of the St. Labre Indian School website. Project is ongoing.